Fast food franchise Chick-fil-A continues to attract press attention, this week announcing plans for a controversial advertisement campaign starring new mascot “The Chick-Fill-A”.
The chain has recently come under scrutiny after it was revealed that the company’s charitable arm — the WinShape Foundation – had donated large sums of money to organizations that promote “anti gay” views and behavior.
One of these organizations to have received donations from Chick-fil-A is the Family Research Council (FRC), which has been labeled a “certified anti gay hate group” by the Southern Poverty Law Center (SPLC). The Chair of the FRC, Tony Perkins said he believed homosexuality should be outlawed in an interview on MSNBC in 2010.
Chick-fil-A’s funding of such groups has been a source of great controversy over recent weeks. Many supporters of gay rights have requested boycotts of the company, or for the restaurants to be closed down all together.
Those supporting the chain, including Former Arkansas Governor Mike Huckabee, have declared that such actions would be a violation of First Amendment rights such as freedom of speech. Huckabee called for a “Chick-Fil-A appreciation day” on his Facebook page, with other 550,000 viewers responding that they would participate.
Many are likely to regard the company’s new ad campaign as another attack on the gay community. The adverts star a mascot named “the Chick-Fill-A” and have already be criticized as an attempt to promote a heterosexual lifestyle and traditional marriage.
The adverts show a well-built cartoon man enjoying Chick-fil-A’s famous Deluxe Chicken Sandwich and waffle fries with a large breasted but modestly dressed woman. The woman’s t-shirt declares her “The Wife” whilst the man’s says “The Chick Filler” in large red letters.
The clips are accompanied by a musical jingle with lyrics including “Come to Chick-fil-A for delicious chicken/and to learn that the only place to stick-it-in/is your lady-wife/Chick-fil-A for life/We can’t say that you can’t be gay/But the Chick-Fill-A knows it’s the only way!”